Pottery Barn Kids & Teen

Visual Coordinator, Graphics
Williams-Sonoma, Inc
San Francisco, CA

Williams-Sonoma, Inc. is a multi-channel specialty retailer of high quality products for the home, and it operates more than 600 retail stores internationally under a portfolio of brands including Pottery Barn, Pottery Barn Kids, PBteen, Williams-Sonoma, Williams-Sonoma Home, West Elm, Mark and Graham, and Rejuvenation.

I create in-store seasonal and promotional signage for Pottery Barn Kids and Teen. Find my work at your nearest PBKids and PBTeen stores!

Collection Cards

These are marketing signages or tags hung on products displayed on the floor. Originally, there were only signs made for Pottery Barn Kids, so I created a series for Pottery Barn Teen. While I was designing a new batch of signage, I also cleaned all the existing and new files in order to have a seamless hand off with future designers.

Holiday Gift Guide

One of the few creative projects was creating a gift guide for store employees to show customers. Since this has not been done before, I had to draw inspiration from other magazine spreads done for the Pottery Barn brands.

Photoshop Projects

The left image is the original photograph of the mock store, and the right image is the Photoshop version with all the more accurate products. When photos are taken of mock stores, we do not have all our products at hand, so we would have to pull images from other shots and piece it together.

Sometimes images will be pulled from low quality pictures or provided fabric swatches to change the bedding. However, I was able to work with what I provided to create this edited photo. How many changes do you see?